{
  "updated_at": "2026-06-30T08:36:20.583Z",
  "title": "Shopify Trust-Copy Glossary",
  "subtitle": "A concise glossary of terms used across Starter Fix Sprint free resources.",
  "columns": [
    "term",
    "plain meaning",
    "why it matters",
    "related resource"
  ],
  "rows": [
    [
      "Trust copy",
      "Copy that reduces purchase risk with truthful operational details",
      "It answers why buying is safe enough to continue",
      "Product Page Trust Block Builder"
    ],
    [
      "Operational proof",
      "Evidence based on process, materials, policies, photos, or support",
      "It helps new stores without fake reviews",
      "No-Reviews Trust Proof Planner"
    ],
    [
      "Policy visibility",
      "How easy it is to find terms, refunds, privacy, delivery, and support",
      "Hidden policies create checkout friction",
      "Policy Visibility Checker"
    ],
    [
      "Buyer hesitation",
      "The unresolved concern stopping a buyer from continuing",
      "Traffic alone does not solve hesitation",
      "Buyer Hesitation Map"
    ],
    [
      "Checkout reassurance",
      "Copy shown before payment to clarify total, support, delivery, and policies",
      "It reduces last-step uncertainty",
      "Checkout Reassurance Checklist"
    ],
    [
      "Trust badge alternative",
      "Specific reassurance copy that replaces generic badge clutter",
      "It answers real concerns instead of decorating the page",
      "Trust Badge Alternative Generator"
    ],
    [
      "Risk FAQ",
      "FAQ questions written around buyer concerns",
      "It makes FAQ pages useful for conversion",
      "FAQ Risk Question Generator"
    ],
    [
      "Digital delivery copy",
      "Copy explaining file format, access timing, support, and refund limits",
      "It prevents digital product confusion",
      "Digital Delivery Copy Builder"
    ]
  ]
}