{
  "updated_at": "2026-06-30T08:36:20.583Z",
  "title": "No-Review Trust Proof Taxonomy",
  "subtitle": "A taxonomy of truthful proof types a new Shopify store can use before it has real reviews.",
  "columns": [
    "proof type",
    "what it shows",
    "example copy",
    "risk to avoid"
  ],
  "rows": [
    [
      "Material proof",
      "The item is concrete and inspectable",
      "Materials, dimensions, and care notes are listed before purchase",
      "Vague premium-quality claims"
    ],
    [
      "Process proof",
      "The order is handled intentionally",
      "Each order is checked before packing",
      "Pretending to have third-party certification"
    ],
    [
      "Policy proof",
      "The buyer knows the fallback path",
      "Delivery, returns, privacy, and support links are visible on every page",
      "Hiding exclusions until after checkout"
    ],
    [
      "Support proof",
      "Someone can help if unclear",
      "Email support before ordering if one detail is unclear",
      "Unstaffed fake live chat"
    ],
    [
      "Photo proof",
      "The buyer sees scale and finish",
      "Photos show size, texture, packaging, or use context",
      "Over-edited photos that hide real variation"
    ],
    [
      "Delivery proof",
      "The buyer understands timing",
      "Processing and delivery ranges are shown before checkout",
      "Fast shipping without a real range"
    ],
    [
      "Access proof",
      "Digital buyers know what arrives",
      "File format and access method are stated before purchase",
      "Calling delivery instant if manual review exists"
    ],
    [
      "Boundary proof",
      "Expectations are realistic",
      "Non-medical/use-case boundaries are stated plainly",
      "Overpromising outcomes"
    ]
  ]
}