{
  "updated_at": "2026-06-30T08:36:20.583Z",
  "title": "Checkout Reassurance Taxonomy",
  "subtitle": "A taxonomy of reassurance copy that belongs before the Shopify checkout decision.",
  "columns": [
    "reassurance type",
    "buyer question",
    "copy answer",
    "where to place"
  ],
  "rows": [
    [
      "Payment clarity",
      "Will I know the total before paying?",
      "You will see the order total before payment",
      "Cart and checkout-adjacent copy"
    ],
    [
      "Confirmation clarity",
      "What happens after purchase?",
      "Order confirmation is sent by email after purchase",
      "Product page and cart"
    ],
    [
      "Delivery clarity",
      "When will it arrive?",
      "Processing and delivery ranges are shown before checkout",
      "Product page, FAQ, cart"
    ],
    [
      "Return clarity",
      "Can I return this if it is wrong?",
      "Return eligibility and conditions are linked before purchase",
      "Product page and footer"
    ],
    [
      "Support clarity",
      "Who helps if something is wrong?",
      "Email support with your order number if you already ordered",
      "Product page, footer, support page"
    ],
    [
      "Digital access clarity",
      "How do I get the file?",
      "Access details are sent by email or account page after purchase",
      "Digital product page"
    ],
    [
      "Subscription clarity",
      "Will I be billed again?",
      "Renewal cadence and cancellation cutoff are shown before subscribing",
      "Subscription page"
    ],
    [
      "Policy clarity",
      "Where are the full rules?",
      "Terms, refund, privacy, delivery/support, and contact are linked from every page",
      "Footer and FAQ"
    ]
  ]
}